This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value The bанхщуook is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies Second edition Автор Ян Эллвуд Iain Ellwood Ян Эллвуд - директор по стратегии консультационной фираяьашмы Cobalt, специализирующейся на инновациях в брендинге Клиентами Cobalt являются такие всемирно известные фирмы, как VodafoneAirtouch, SwissAir Group, Tesco, Philips, Pepe, ВТ, Time-incouk и .

This 50th-anniversary commemorative edition of Orwell's masterpiece is lavishly illustrated by Ralph Steadman In addition, it contains Orwell's proposed introduction to the English-language version as well asанчит his preface to the Ukrainian text Though all editions of Animal Farm are equal, this one is more equal than others 50th Anniv edition Автор Джордж Оруэлл George Orwell Родился в Мотихари (Индия) в семье британского торгового агента Закончил Итонский колледж в аяэбб1921 году До 1927 года служил в колониальной полиции в Бирме, затем долго жил в Великобритании и Европе, пробавляясь случайными заработками, тогда же начал .

The war against Voldemort is not going well; even Muggle governments are noticing Hermione scans the obituary pages of the Daily Prophet, looking for familiar names Dumbledore is absent from Hogwarts for lonанщпжg stretches of time, and the Order of the Phoenix has already suffered losses And yet As in all wars, life goes on The Weasley twins expand their business Sixth-year students learn to Apparate - and lose a few eyebrows in the process Teenagers flirt and fight anаяющсd fall in love Classes are never straightforward, though Harry receives some extraordinary help from the mysterious Half-Blood Prince So it's the home front that takes center stage in the multi-layered sixth installment of the story of Harry Potter Here at Hogwarts, Harry will search for the full and complex story of the boy who became Lord Voldemort - and thereby find what may be his only vulnerability Автор Джоан Роулинг J K Rowling Джоан Кэтлин Роулинг родилась 31 июля 19бмюшс65 года в Йете, близ Бристоля, где ее отец работал инженером на заводе компании "Роллс-Ройс" Через четыре года семья поселилась в Уинтербурне, также неподалеку от Бристоля, а когда ей исполнилось девять, они .

The Toa Metru begin their long, dangerous journey back to the city of Metru Nui to save the Matoran from their endless sleep But savage enemies and frightening dangers wait along the way And what shocking suанчйкrprise lurks in the fallen City of Legends? Автор Грег Фаршти Greg Farshtey.

The hobbit-hole in question belongs to one Bilbo Baggins, an upstanding member of a "little people, about half our height, and smaller than the bearded dwarves" He is, like most of his kind, well ofанщдаf, well fed, and best pleased when sitting by his own fire with a pipe, a glass of good beer, and a meal to look forward to Certainly this particular hobbit is the last person one would expect to see set off on a hazardous journey; indeed, when Gandalf the Grey stops аяюсшby one morning, "looking for someone to share in an adventure," Baggins fervently wishes the wizard elsewhere No such luck, however; soon 13 fortune-seeking dwarves have arrived on the hobbit's doorstep in search of a burglar, and before he can even grab his hat or an umbrella, Bilbo Baggins is swept out his door and into a dangerous adventure Collectors edition Подарочное издание в футляре с золотым тиснением, сопровожденное иллюстрациями автора, не оставит равнодушнымибмюфщ поклонников знаменитого писателя Автор Джон Толкиен (автор, художник) John Ronald Ruel Tolkien Родился 3 января 1892 года в Блумфонтейне (Южная Африка) в семье переселенцев из Германии; отсюда - несколько необычное третье имя "Ройл" (а вовсе не Руэл, как повелось у нас с чьей-то легкой руки) Окончил Оксфордский университет Принимал участие в .

This adorably sweet (not spooky!) board book, complete with shiny foil on the cover and a punch-out picture frame, celebrates baby’s first Halloween Join Baby Strawberry and her friends as they play in colorfанчзшul autumn leaves, see cheerful jack-o’-lantern, and dress up in berry cute Halloween costumes! Brdbk edition.

Thirteen-year-old Nick Diamond is in prison! Framed for a jewel heist, quick-thinking Nick finds himself sharing a cell with public enemy number one: Johnny Powers Nick’s only chance of clearing his name is tанчидo nail the Fence, thecountry’s master criminal But to do that, he needs to break out—which is where his bumbling older brother, Tim, comes in Nick’s not so sure he’ll make it to his fourteenth birthday! Автор Энтони Горовиц Anthony Horowitz Энтони Хоровитц родилсаяэапя в 1956 г в графстве Мидлсекс (Англия) в богатой семье и рос в огромном доме в окружении слуг Родители им практически не занимались - Энтони воспитывался няньками Отец Энтони был юрист, бизнесмен и еще "решал проблемы .

The Toa Metru return to the dark and deserted city of Metru Nui Their mission: save the Matoran still trapped beneath the Coliseum in a deathlike sleep But is the city truly empty--or does a terrible new danанчйчger wait in the shadows? The Toa Metru face their most monstrous enemy, the Visorak, and fall victim to its shocking power Автор Грег Фаршти Greg Farshtey.

The Toa Hordika must fight to resist the effects of the Visorak poison that's slowly destroying and mutating them But they cannot ignore external enemies--who inlcude one of their own number--who seek to destанчйзroy them and rule Metru Nui forever Based on the 3rd Bionicle movie this is the ultimate showdown between the Toa Hordika and the Visorak hordes Автор Грег Фаршти Greg Farshtey.

The coauthor of the international bestseller "Execution" has created the how-to guide for solving today's toughest business challenge: creating profitable growth that is organic, differentiated, and анхъпsustainable For many, growth is about "home runs" - the big bold idea, the next new thing, the product that will revolutionize the marketplace While obviously attractive and lucrative, home runs don't happen every day and frequently come in cycles Producаяьбгts like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena A surer and more consistent path to profitable revenue growth is through "singles and doubles" - small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues The impact of singles and doubles can be huge They are not only the basis for sustained revenue growth but, in fact, the foundationбмэрщ for home runs Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model Inherent in this way of thinking is the revolutionary idea that growth is everyone's business - not solely the concern of the sales force or top management Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business Every contact of each employee with a customer is an opportunity for revenue growth That includes everyone from the people working in a company's call center handling customer inquiries and complaints to the CEO In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth For more than twenty five years, Ram Charan has been working day in and day out with companies around the world The ideas he has developed for solving the profбсфйаitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Monday morning 1st edition Автор Рэм Чаран Ram Charan Рэм Чаран - доктор философии, профессор Гарвардской школы бизнеса, консультант высших руководителей крупнейших компаний мира, в числе которых General Electric, Ford, DuPont, EDS .